Privacy Policy
Effective Date: June 6, 2026
This Privacy Policy ("Policy") explains how Logan Brands ("Logan Brands," "we," "our," or "us") collects, uses, discloses, retains, and protects information when you use our website, portal, and related services (collectively, the "Service"). By using the Service, you agree to the practices described in this Policy. If you do not agree, do not use the Service.
1. Scope and Who This Applies To
This Policy applies to anyone who interacts with Logan Brands as an athlete account holder (whether high school, collegiate, professional, or transitioning between categories), a parent or legal guardian of a minor athlete, a school, team, or league representative, a referral participant, or a visitor to our public-facing pages. If you are using the Service on behalf of an athlete under the age of eighteen (18), this Policy applies to both you and the athlete. References to "you" throughout this Policy mean the individual whose information is being collected or processed.
2. Information We Collect
We collect information in three general ways: information you provide directly, information collected automatically when you use the Service, and information we receive from third parties.
Information You Provide Directly
When you create an account, build a site, manage your subscription, participate in the referral program, or contact us, you may provide:
- Identity and contact information, including your full name, the school, team, or organization with which you are affiliated, your sport, position, class year or career stage, a school-issued or other verification email address, and an optional backup email.
- Athlete profile information, including biographical content, statistics, achievements, written statements, awards, links to social media accounts, and any other material you choose to include on your athlete website.
- Media you upload, including photographs, video, audio, and other files used to build and display your site.
- Verification information that confirms your eligibility for the Service, which may include school-issued credentials, team or league affiliation documentation, or other reasonable verification material.
- Payment information when you subscribe, including billing name, billing address, and payment method details. Full payment card numbers are submitted directly to and stored by our payment processor and are not retained by us.
- Communication content when you contact support, submit feedback, complete a form, or interact with us through email or the portal.
- Referral activity, including the codes you share and the accounts created using your code.
Information Collected Automatically
When you use the Service, certain information is collected automatically:
- Device and connection information, including IP address, browser type and version, operating system, language preferences, time zone, and device identifiers.
- Usage information, including pages and screens viewed, features used, links clicked, time and date of visits, referring URLs, and actions taken within the portal.
- Cookies and similar tracking technologies, used to operate the Service, keep you signed in, remember your preferences, secure your account, and understand how the Service is used. You may control cookies through your browser settings, but disabling cookies may limit functionality.
- Log and diagnostic information, including error logs, performance metrics, and crash reports.
Information From Third Parties
We may receive information about you from third parties involved in providing the Service, such as:
- Payment processors confirming payment status, billing events, and dispute information.
- Verification sources confirming your athlete status or school affiliation.
- Service providers reporting platform usage, errors, or security events.
- Public sources where your athlete information is already published (such as official rosters), used to assist with verification or pre-populating profile fields where you authorize us to do so.
3. How We Use Information
We use the information we collect to:
- Create and operate your account, generate, host, and update your athlete website, and provide the features and tools of the Service.
- Verify your eligibility to use the Service.
- Process payments, manage subscriptions, administer the referral program, and detect and prevent fraud, abuse, and unauthorized access.
- Communicate with you about your account, billing, technical issues, security events, customer support inquiries, product updates, and material changes to the Service or to these policies.
- Provide and improve customer support and respond to your inquiries.
- Improve, secure, monitor, and develop the Service, including measuring usage, debugging, testing new features, training internal models or heuristics on aggregated or de-identified data, and protecting against abuse.
- Personalize your experience within the portal and on your site.
- Enforce our Terms of Service and other policies and agreements.
- Comply with legal obligations, respond to lawful requests from authorities, and protect the rights, property, and safety of Logan Brands, our users, and the public.
We do not use your information to make solely automated decisions that produce legal or similarly significant effects on you without meaningful human involvement or your awareness.
4. How We Share Information
We share information only as described below.
Service providers. We share information with vetted third-party providers in standard infrastructure categories — including hosting, database and authentication, transactional email delivery, payment processing, domain registration, AI generation, analytics, error monitoring, and customer support — to operate the Service. Each provider receives only the information needed to perform its role and is bound by contractual obligations or its own privacy commitments restricting how it may use the information.
Public display. Information you choose to include on your athlete website is public by design; that is the purpose of the Service. Treat anything you publish to your site as public and potentially permanent. Once content is public, it may be indexed by search engines, archived by third parties, screenshotted, or copied by others outside our control.
Legal compliance and protection. We may disclose information when we believe in good faith that disclosure is necessary to: comply with a law, regulation, subpoena, court order, or other legal process; cooperate with law enforcement or governmental authorities; enforce our Terms of Service or other agreements; protect the rights, property, or safety of Logan Brands, our users, or the public; or investigate suspected fraud, abuse, or violation of our policies.
Business transfers. If Logan Brands is involved in a merger, acquisition, reorganization, sale of assets, financing, or bankruptcy proceeding, information may be transferred as part of that transaction. The successor entity will be bound by this Policy or will provide notice and choice as required by law.
With your direction or consent. We may share information at your direction or with your consent — for example, if you authorize an integration with a third-party tool, share information with a sponsor through a feature of the Service, or instruct us to send a copy of your data to a third party.
Aggregated or de-identified information. We may share aggregated or de-identified information that cannot reasonably be used to identify you for analytics, research, business development, or marketing purposes.
We do not sell your personal information, and we do not share it with third parties for their own independent advertising purposes.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to: keep you signed in, secure your account, remember preferences, measure usage, diagnose problems, and improve the Service. We may use third-party analytics and operational tools that set their own cookies. Categories of cookies we may use include strictly necessary cookies (required to operate core functionality), preference cookies (to remember settings), and analytics cookies (to understand usage). You can manage cookies through your browser settings; disabling certain categories may affect Service functionality. We do not currently respond to "Do Not Track" browser signals because no consistent industry standard has been adopted.
6. Data Retention
We retain information only as long as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. Our general practice is:
- Active accounts: Information is retained while your account is active and as needed to operate the Service.
- Unpaid sites: If a setup payment is not completed within a reasonable window, the site may be taken down (soft-deleted), and the account is held in a recovery state.
- Cancelled or inactive accounts: When you cancel or stop paying, your account moves into a defined recovery window during which you may reactivate. After the recovery window ends, your account becomes eligible for permanent deletion.
- Published content: Content you have made public via your athlete website may remain cached, archived, screenshotted, or indexed by third parties (such as search engines or web archives) outside our control, even after your account is deleted.
- Backups and logs: Limited residual copies may persist in encrypted backups and operational logs for a reasonable period after deletion before being overwritten or rotated.
- Legal and financial records: We may retain certain records (including billing records, fraud-prevention data, and information required to comply with tax or other legal obligations) for the period required by law, even after your account is deleted.
- Immediate deletion requests: You may request immediate deletion of your personal information at any time by emailing support@loganbrands.com, subject to legal retention requirements and our ability to verify your identity.
Exact timelines for soft-deletion, recovery, and permanent deletion are described in the portal and may be updated to reflect operational, security, or legal needs.
7. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, alteration, disclosure, loss, or destruction. These include encryption of data in transit, access controls limiting employee and contractor access to information on a need-to-know basis, regular review of our infrastructure and providers, and contractual security commitments from our service providers.
No system can be guaranteed to be completely secure, and we cannot guarantee the security of information transmitted to or stored by us. You are responsible for keeping your account credentials confidential, using a strong password, and notifying us promptly if you suspect any unauthorized access to your account.
If we become aware of a security incident materially affecting your personal information, we will notify you and any required authorities as required by applicable law.
8. Your Rights and Choices
Depending on where you live, you may have one or more of the following rights with respect to your personal information:
- Right to access: Request a copy of the personal information we hold about you.
- Right to correction: Request that we correct inaccurate or incomplete information.
- Right to deletion: Request that we delete your personal information, subject to legal retention requirements.
- Right to portability: Request your information in a portable, machine-readable format.
- Right to object or restrict processing: Object to or restrict certain processing of your information.
- Right to withdraw consent: Where we rely on consent, withdraw that consent at any time (without affecting the lawfulness of processing carried out before the withdrawal).
- Right to non-discrimination: Not to receive discriminatory treatment for exercising your rights under applicable privacy law.
To exercise any of these rights, email support@loganbrands.com. We will respond as required by applicable law. We may need to verify your identity before fulfilling certain requests, and we may decline requests that are excessive, unfounded, or that we are legally required to deny.
You can also update most of your profile and account information directly in the portal, opt out of marketing communications using the unsubscribe link in those messages, and control cookies through your browser.
9. California Privacy Rights
If you are a California resident, you have specific rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA/CPRA"), and related laws, including the rights described in Section 8 and the right to:
- Know what categories of personal information we collect, the categories of sources, the purposes of collection, and the categories of third parties with which information is shared.
- Opt out of any "sale" or "sharing" of personal information as defined by California law. We do not sell personal information and do not share personal information for cross-context behavioral advertising.
- Limit the use and disclosure of sensitive personal information.
To exercise any California-specific right, email support@loganbrands.com. You may also designate an authorized agent to act on your behalf, subject to verification.
10. Children's Privacy
The Service is not directed to children under thirteen (13), and we do not knowingly collect personal information from children under thirteen. If you believe a child under thirteen has provided us with personal information, contact us at support@loganbrands.com and we will take appropriate steps to delete it.
For users between thirteen (13) and eighteen (18), a parent or legal guardian must agree to our Terms of Service on the user's behalf and may exercise any rights described in this Policy on the minor's behalf. We encourage parents and guardians of minor athletes to actively supervise their child's use of the Service and to contact us with any concerns.
11. International Users
The Service is operated from the United States and is intended primarily for users in the United States. If you access the Service from outside the United States, you understand that your information will be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using the Service, you consent to this transfer and processing.
12. Third-Party Links and Services
The Service may include links to or integrations with third-party websites, tools, or services (for example, social media platforms, sponsor sites, or domain registrars). We are not responsible for the privacy practices, content, or security of third parties, and this Policy does not apply to their handling of your information. We encourage you to review the privacy policies of any third party before sharing information with them or visiting their sites.
13. Marketing Communications
If we send you marketing communications, you may opt out at any time by following the unsubscribe instructions in the message or by emailing support@loganbrands.com. Even if you opt out of marketing, we will still send you essential service communications (account, billing, security, legal, and product notices) as needed to operate your account.
14. AI-Generated Content
The Service uses artificial intelligence to assist in generating, formatting, and personalizing your athlete website. Information you provide may be processed by AI models operated by third-party providers solely for the purpose of generating content for your site or assisting with platform features. We do not authorize these providers to use your information to train their general-purpose foundation models beyond what is necessary to deliver the service to us, and we have selected providers whose terms reflect that commitment. AI-generated content may contain inaccuracies; you are responsible for reviewing content displayed on your site before publishing or relying on it.
15. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Effective Date" above and, for material changes, provide reasonable notice through the portal, email, or our website. Your continued use of the Service after an updated Policy takes effect constitutes acceptance of the changes.
16. Contact
For questions, requests, or concerns about this Policy or our handling of your information:
Email: support@loganbrands.com
If we are unable to resolve a complaint to your satisfaction, you may also be entitled to lodge a complaint with a relevant data protection or consumer protection authority.